Master of None is a great show by Netflix. It's also something I never want to become.

There was a time when I thought I could and should write everything. But the older I get, the more I believe that impactful work requires digging deep into a niche instead of scratching the surface of a hundred things.

Hence my full focus on these few products and services.


Unsure whether you’re using the most fitting words possible? I’ll bring clarity to your writing and steer it in the right direction.

Brand Voice

I create hands-on guides that cover everything from a company vision to how to address a customer on Twitter.


My words work best for startups that - like me - are sick of drowning customers in marketing speak and look for something different.
Ready to start? Then let’s talk. I’m happy to answer your questions, share my availability, and discuss your project details at
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